The client is a leading manufacturer of carbonated beverages in the Cameroon region and a market leader in this niche segment. To meet the growing market demand, the client is committed to enhancing production capacity and further consolidating its market position.
Project Background
In early 2024, the client planned to expand its 8000CPH carbonated beverage filling line (for cans) to increase production capacity and market competitiveness. After evaluating several equipment manufacturers, the client ultimately chose to establish a partnership with Datong Machinery from Zhangjiagang.
Challenges
During the project implementation, the client faced the following main challenges:
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High Space Demand: Carbonated beverage production requires a large area for production line layout, raw material storage, and finished product warehousing.
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Market Trend Changes: Increasing consumer demand for healthy beverages is squeezing the market share of traditional carbonated drinks.
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High Initial Investment: Significant funding is required for production equipment, factory construction, and environmental protection facilities.
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High Operating Costs: Fluctuations in raw material prices, energy consumption, and environmental protection investments increase operational costs.
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Intense Market Competition: Falling product prices are compressing profit margins.
Solutions
Leveraging its technical expertise and extensive project experience, Datong Machinery from Zhangjiagang customized the following solutions for the client:
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Space Optimization:
Compact Production Line Design: Adopted an efficient and compact production line layout, rationally planned storage areas for raw materials and finished products, and maximized the use of limited space.
Multi-functional Cold Storage System: Introduced advanced cold storage technology to ensure uniform temperature distribution, meeting the needs for carbonation and storage.Reserve Space for Future Expansion: In the site planning, some space was reserved to provide flexibility for future production line upgrades or the addition of new equipment.
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Budget Management:
Phased Investment: Invested funds gradually according to business development needs, prioritizing the construction of the core production line to ensure efficient resource utilization.Cost Optimization: Reduced energy consumption through energy-saving equipment, established long-term partnerships with suppliers to stabilize raw material prices, and optimized the overall cost structure.
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Product Innovation:
Developed low-sugar and sugar-free carbonated beverages to enhance product added value, meet the market demand for healthy drinks, and strengthen market competitiveness.
Project Implementation
Given the client’s desire to quickly launch the new equipment, Datong Machinery from Zhangjiagang completed equipment delivery within 80 days. After the equipment arrived at the factory, the team swiftly began installation, commissioning, and training. The entire project, from equipment delivery to official production, took only two months. This ensured that the client could quickly resume production and seize market opportunities.